Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SWITZERLAND. Today’s images come courtesy of Zurich Airport, which launched its latest Best of Switzerland campaign on 11 October. The vibrant airside promotion, which highlights a diverse range of Swiss brands, runs to 3 November.
The campaign features chocolate, fashion and watches brands, among others, and appears inside the stores and across pop-ups on the main concourses.
Participating brands include Calida, GNL, Lindt, Schweiz Tourismus, SIGG, Tissot, Trauffer and Victorinox.
Zurich Airport said: “Our primary goal is to prioritise value and entertainment over commercial revenue. We aim to inspire enthusiasm for Swiss brands and enhance the passenger experience in the Airside Center, increasing dwell time and driving spontaneous purchases.
“By emphasising ‘Premiumness’ and ‘Swissness,’ we strive to create engaging, memorable moments and added value through entertainment and unique collections, making our platform relevant for both national and international travellers.” ✈
