Images of the Day: Sol de Janeiro brings the Brazilian carnival spirit to Frankfurt Airport

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Sol de Janeiro brings to life a Brazilian festival experience at Frankfurt Airport

GERMANY. Today’s choice of images comes from L’OCCITANE Group’s Sol de Janeiro, which celebrated a carnival-themed promotional event at Frankfurt International Airport.

The campaign promotes the brand’s ‘Love it. Flaunt it. You’ve got it’ body-positivity ethos

The Brazilian-inspired premium beauty brand, in partnership with Gebr Heinemann, created a colourful spectacle featuring Brazilian dancers clad in glittering jewel-encrusted bikinis, colourful headdresses and feathered wings, and a music show on the Sol de Janeiro podium on 15 September.

The photos show passengers, young and old, dancing and taking pictures with the dancers amid the festive atmosphere.

Travellers were also offered a sample of Sol de Janeiro products.

As reported, the beauty brand has previously been showcased through a series of pop-up campaigns at key airports including Copenhagen, Barcelona, São Paulo, Geneva and Paris Orly, London Gatwick, Heathrow, New York John F. Kennedy International and Paris Charles De Gaulle. ✈


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