Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SOUTH KOREA. Today’s selections, courtesy of Korean Out of Home (OOH) advertising specialist Hyun Lee*, shows Diageo-owned ultra-premium Scotch whisky brand Johnnie Walker Blue Label’s spectacular OOH advertising campaign at Incheon International Airport.
The campaign promotes the Johnnie Walker Blue Label Lunar New Year (2024) limited-edition collaboration with Asian-American artist James Jean.
It features two giant displays, including a 23m-tall LED screen and a duo of ‘Twin Towers’ digital billboards, each measuring 37m wide and 5m high.
The installations are designed to capture the attention of millions of travellers passing through the Republic’s main international gateway.
Incheon Airport welcomed some 71.2 million passengers in 2024, signalling a full recovery from the COVID-19 pandemic.
“Whisky meets wow,” comments Lee. “Johnnie Walker’s campaign aligns with the brand’s global image and its commitment to making a bold statement in iconic locations.
“The installation is set to enhance the travel experience, offering passengers a memorable moment as they journey through one of the world’s busiest airports.
“This initiative reinforces Incheon Airport’s reputation as a global gateway and highlights Johnnie Walker’s commitment to connecting with its international audience.” ✈
*For Incheon International Airport advertising media inquiries: https://www.airportseoul.com/contact
