Ian Macleod Distillers has launched Edinburgh Gin and Smokehead Islay Single Malt in mainland Europe through a new partnership with Lagardère Travel Retail.
The move marks the brands’ debut in the region and represents an important step in expanding their global distribution and recognition.
The agreement includes listings for Edinburgh Gin The Classic, Edinburgh Gin Rhubarb & Ginger (full strength) and the travel retail-exclusive Smokehead Islay Single Malt Extra Rare at 14 Lagardère airport stores. These include airports in France, The Netherlands, Italy, Poland, Switzerland, Czech Republic and Croatia.
These expressions are currently retailing at the Lagardère store on Réunion in the Indian Ocean.
The latest listings reinforce the company’s successful partnership with Lagardère Travel Retail, with Edinburgh Gin and Smokehead Islay Single Malt having been available at Luton and London City airports since 2019.
The brand marked 2024 as a milestone year with a central Edinburgh distillery and visitor centre, as well as the launch of a sustainable packaging.
Smokehead Islay Single Malt delivers a smoky, heavily peated flavour in bold packaging, designed for non-traditional whisky drinkers.
Lagardère Travel Retail Category Manager Duty Free Global Thibault Touchais said: “Edinburgh Gin & Smokehead have been selling very well for us in the UK and we were very interested by the dynamism of these brands.
“Ian Macleod Distillers was highly recommended by our UK team and its central listing is proof of the benefits of our local-central collaboration.”
Ian Macleod Distillers’ Global Travel Retail Director William Ovens added: “This is an important step forward, reflecting the iconic status of Edinburgh Gin and Smokehead. The deal significantly extends our relationship with Lagardère Travel Retail, building on our successful partnership in the UK.” ✈
