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4 Orange Premium Vodka is being billed as the first vodka distilled from Florida oranges |
US. Florida-based importer and marketer of fine wines and spirits Imperial Brands, a wholly owned subsidiary of Belvedere S.A., has announced the launch of what it describes as the world’s first vodka distilled from Florida oranges.
4 Orange Premium Vodka, distilled exclusively from Florida oranges, is being introduced into the travel retail channel under the ‘4 Orange, 4 Florida’ brand campaign. The product carries a suggested retail price of US$24.99 for a 750ml bottle.
Produced at Florida’s first registered distillery, Florida Distillers Company, the vodka is distilled from 100% orange spirits derived from four Florida orange varieties. One 750ml bottle contains approximately 20 oranges, said Imperial Brands.
The product is available at selected Florida retailers, restaurants and in Miami Airport’s duty free stores. It will also launch in Orlando International Airport’s duty free stores later this year.
A full print, billboard and social media brand campaign promoting “4 Orange, 4 Florida” will support its launch in addition to product samplings.
“The French have their grapes and fine wine, and now Florida will have its first orange-distilled vodka,” said Imperial Brands President and CEO Chester Brandes.
“Not only will consumers welcome 4 Orange’s fresh top notes and unique distillation process, they will feel great knowing that each sip helps support Florida’s local economy and citrus growers.”
“4 Orange is a truly innovative, versatile product that is bound to excite consumers and retailers alike,” added Imperial Brands Vice President, Marketing and Business Development Timo Sutinen.
4 Orange is presented in a tall frosted bottle, featuring a circular glass front peephole design depicting a Florida citrus grove and a brand icon that features four oranges.
Each bottle is marked with a “˜From Florida’ logo that depicts a sun over land and water. Provided by the Florida Department of Agriculture’s Florida Agricultural Promotional Campaign, it aims to convey the message that 4 Orange is derived from authentic Florida agricultural products.
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