Imperial Tobacco will showcase updated designs for its Gauloises and Davidoff brands on its newly revamped stand at the forthcoming IAADFS Duty Free Show of the Americas (booth 713).
The Davidoff Superslims range has been redesigned to provide a modern, chic twist to the Davidoff Line, while retaining the same taste as before. In addition, the entire Gauloises range has been transformed to feature a new design which stays true to the personality of the brand, the company maintains.
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The Gauloises brand is particularly popular with European travellers, says Imperial | |
The Gauloises brand is popular with European consumers, in particular French and German travellers. According to Imperial, Gauloises sales are strong in the Middle East, North Africa, Turkey and Egypt.
Imperial Tobacco Marketing Operations Manager Global Travel Retail Julia Neumaier said: “While the market for tobacco remains challenging, we are always pleased to take our brands to industry events such as the Duty Free Show of the Americas. Exhibitions provide the perfect platform to engage directly with our business partners, particularly those with whom we do not often meet during the year. It provides an excellent platform from which to showcase new products and launches and for us to discuss and gauge opinion on trends. We look forward to welcoming customers to our new booth in Orlando this year.”
For further information, contact: Julia.Neumaier@reemtsma.de
