India dominates IWSR’s fastest-growing spirits brands league

rankingINDIA.The world’s top five fastest-growing spirits brands in volume terms are Indian, according to The IWSR’s fastest growth spirits brands list, published in the August issue of The IWSR Magazine.

Each of the brands is sold almost exclusively in the vast Indian domestic market.

ABD’s Officer’s Choice whisky tops the list, closely followed by UB India’s McDowell’s brandy; both brands grew by more than 2.9 million nine-litre cases in 2010.

UB India is the leading producer in India and owns four of the five largest growth brands and eight brands in total in the top 25.

The continued growth in India is attributed to its population growth, its increasingly important status in the world economy, and the consequences this has had on personal wealth.

Source: The IWSR

Ten whiskies feature in the top 25 largest growth spirits brands, eight of which count India as its lead market. The leading market for Diageo’s Johnnie Walker, ranked 14th in the list, is duty free/travel retail, representing 11% of its total sales.

Suntory whisky, whose main market is Japan, also features in the top 25.

Vodka also features heavily with eight brands in the list. As with whisk(e)y, the leading growth brands were concentrated in one area, in vodka’s case – Russia, Ukraine and Poland. Synergy’s Belenkaya vodka is ranked sixth, having grown by more than 2.1 million cases in 2010.

Belvédère’s Krupnik vodka is the fastest-growing vodka from Poland. Stock Spirits has two vodkas in the list, Zoladkowa Gorzka and Stock Prestige, both with Poland as their key market. Stock Spirits’ low-strength flavoured vodka range Lubelska ranks 19th in the list. The success of Lubelska is derived from its appeal to younger consumers, although it is said to have also attracted regular vodka drinkers.

The article in the August issue of The IWSR Magazine also includes the following lists:
Top 25 fastest growth whiskies
Top 20 fastest growth vodkas
Top 15 fastest growth flavoured spirits
Top 20 fastest growth rums
Top 10 fastest growth brandies (including Cognac)
Top 5 fastest growth gins
Top 5 fastest growth tequilas

NOTE: The IWSR’s database is the wine and spirits industry’s source of global data and analyses the alcoholic drinks market in over 125 countries. The information is not only compiled from all published sources, but also from over 1,200 interviews with leading distributors, producers, retailers and other companies relevant to the trade.

The IWSR Magazine is a monthly magazine

For more information about The IWSR Magazine, please contact Justyna Bednarska on: t: +44 (0) 20 7689 6841 or by email at justyna@iwsr.co.uk