“Inflight Shoppertainment”: Onboard retail platform SKYdeals takes off

INTERNATIONAL. A new inflight retail platform offering temporary sales of exclusive, targeted and discounted products and services is being exhibited at this week’s TFWA World Exhibition.

SKYdeals aims to offer an entertaining shopping experience for passengers connected to the Internet via onboard Wi-Fi. It uses ‘dynamic commercial flight plan’ technology to provide travellers with special offers.

Products can be collected at the airport upon arrival or shipped by post.

The company is exhibiting at the Digital Village (stand DB1) at the TFWA World Exhibition between 4-6 October.

“Inflight connectivity is a real revolution in the airline Industry and a fantastic opportunity to innovate and offer new experiences to travellers,” said SKYdeals CEO Julien Sivan.

“SKYdeals is the first ‘Inflight Shoppertainment’ solution, and a real innovation in the travel retail industry. Our new service allows brands and services to target in real time a captive, premium and international audience of more than three billion passengers a year.”

The service was launched in February 2017, with the first test on French Blue. SKYdeals is now deploying with airlines in France, the USA, the Middle East and soon in Asia.

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