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The promotion is targeted particularly at young Japanese women, who have shown a strong affinity for the brand in recent years and driven its international growth |
CANADA. Inniskillin Icewine, handled exclusively in duty free by Imagination Unlimited International, has partnered with DFS Group in a major new display at the retailer’s DFS Galleria Okinawa store.
The promotion is targeted particularly at young Japanese women, who have shown a strong affinity for the brand in recent years and driven its international growth.
Imagination Unlimited International President and Owner Lars Johansson said: “We’re thrilled to see the “˜imagination’ that DFS, once again, has shown in presenting our Icewine. The Okinawa Galleria is perhaps the most acclaimed store opening in recent industry history and to see Inniskillin showcased so well there is a major boost for our brand.”
Johansson paid tribute to DFS for the pioneering role it has played in forging Inniskillin’s popularity with the Asian consumer, crediting the DFS Merchandising team led by John R. Hoover, VP Global Merchandise Manager for driving the brand’s success in recent years.
“We believe the industry’s future lies in premium products that reach out to the Asian traveller, particularly Asian women – perhaps a group neglected by many airport and airline retailers in the past,” said Johansson.
“DFS is a notable exception and we’re delighted once again to see the effort they put behind “˜hot’ products such as Inniskillin, which more than justifies our own investment efforts in the channel. We believe the “˜liquid gold’ success story of Inniskillin in duty free still has a long way to run.”
MORE STORIES ON INNISKILLIN AND THE DFS GROUP
Inniskillin winemaker carries off Vinexpo trophy – 27/06/05
DFS Group “continues to grow” as luxury giant LVMH delivers strong first-half sales rise – 25/07/05
Enter the fantastic new world of DFS Galleria Okinawa – 17/03/05
