Instagrammable Moments – Martell pushes the boundaries

Our occasional feature celebrates memorable moments and images from the popular social media platform related to the global aviation and travel retail sphere.

As 2021 draws to an end, Pernod Ricard Global Travel Retail is presenting highlights of the year on Instagram.

This post celebrates the Martell Untouchable Taste Experience, a fun, educational and engaging innovation introduced at the inaugural Maison Martell boutique opened at China Duty Free Group’s magnificent Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan in January.

[Click on the YouTube icon to view dazzling coverage of the Maison Martell boutique with its all-digital façade; For Chinese readers unable to access YouTube, please click on the version below hosted on The Moodie Davitt Report website.]

The M and M of instagrammable experiences

So, back to my ‘one m or two x m’ dilemma in Instagrammable vs Instagramable. Surely that trusty fallback of spell check could help me out? Or even better, gramar, sorry grammar check? Or is it instagrammar check?

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