US. Inter Parfums Inc and Brooks Brothers, the oldest clothier in the US, have entered into an exclusive agreement covering the design, manufacture and supply of personal care products for men and women to be sold at Brooks Brothers locations in the US, as well as a licensing agreement covering Brooks Brothers stores and specialty and department stores outside the US, and duty free and other travel-related retailers.
In addition to new product development, Inter Parfums will assume responsibility for the production and supply of existing Brooks Brothers fragrance and related personal care products.
Commenting on the new agreement, Jean Madar, Chairman of the Board and Chief Executive Officer of Inter Parfums, stated: “We are extremely honoured by this new association with Brooks Brothers, an American icon since 1818 and an enduring name that has shaped the American style of dress through fashion innovation, fine quality, and personal service.
“Our in-house team of designers will draw upon the Brooks Brothers heritage as they develop classic yet modern personal care products and collections for men and women. This agreement is rather unique for Inter Parfums in that it expands our presence in the North American specialty retail sector and at the same time, enlarges our company’s licensed brand portfolio.”
Brooks Brothers Chairman and CEO Claudio Del Vecchio added: “Making personal care products a more important category at our stores is just one of the goals of this agreement. Another is to expand brand awareness in retail outlets other than our own. We believe that innovative, brand-appropriate personal care products created by Inter Parfums for our exceptionally loyal, multi-generational customer base will also appeal to growing numbers of new and prospective Brooks Brothers customers worldwide and therefore strengthen the bond between our brand and our clientele. For all of these reasons, we are delighted to partner with Inter Parfums.”
In the US Inter Parfums will be responsible for product development, formula creation, packaging design and manufacturing, while Brooks Brothers will be responsible for marketing, advertising and in-store sales.
The first new products to be developed by Inter Parfums are tentatively scheduled for launch in November 2008 at Brooks Brothers retail stores in the US. International distribution is expected to begin in 2009.
About Brooks Brothers
Established in 1818, Brooks Brothers currently operates stores in the US, Europe, Japan, Hong Kong, China, Malaysia, Singapore, Taiwan, Chile and Dubai. The company also sells its merchandise through a direct mail catalogue and e-commerce site, www.brooksbrothers.com. Brooks Brothers was acquired in December 2001 by Retail Brand Alliance Inc, a privately-owned company which specialises in manufacturing, merchandising and retailing.
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