INTERNATIONAL. Inter Parfums has signed an exclusive worldwide agreement with designer Betsey Johnson to design, manufacture and sell fragrances, colour cosmetics and other personal care products.
The agreement, which runs through 31 December 2015, encompasses both direct sales to global Betsey Johnson stores and e-commerce sites, as well as a licensing component, enabling Inter Parfums to sell the fragrance and beauty products to specialty and department stores, in addition to other retail outlets worldwide.
The Betsey Johnson beauty license was previously held by Dutch company Colorful Licenses.
Inter Parfums USA President – Specialty Retail Division Andy Clarke commented: “Betsey Johnson fashion is forever feminine, sometimes whimsical but always recognisable. We envision building an upscale fragrance and beauty enterprise around the qualities that have defined and redefined the Betsey Johnson label for over 30 years.
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“Our first product launch under the Betsey Johnson brand will be in August 2010 with a new take on the designer’s vintage fragrance exclusively for Betsey Johnson stores and a select retailer, as well as a new fragrance collection next year.”
Johnson added: “I am so excited about making happy “trails” with Inter Parfums! They get my vibe. Love my scent and bottle ideas; I’m going for a “˜come hither’ scent. I know my girlfriends are going to enjoy this one!”.
More about Betsey Johnson
New York designer Betsey Johnson joined forces with Chantal Bacon in 1978 and started the Betsey Johnson label, as it is known today. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for over 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewellery, eyewear, swimwear, legwear and outerwear. Today there are over 65 Betsey Johnson stores worldwide as well as an established wholesale business in international markets. For store locations or product information, please visit www.betseyjohnson.com