Inter Parfums has officially unveiled its first fragrance collection from Karl Lagerfeld. The company signed a global licensing agreement with the designer in 2012, replacing the previous license between Lagerfeld and Coty, said to have been terminated by mutual consent.
The new signature masterbrand (which begins rolling out this spring) was revealed last week at the Palais Brongniart in Paris, during a soirée attended by Lagerfeld himself, Inter Parfums President Philippe Benacin, and Karl Lagerfeld President and CEO Pier Paolo Righi.
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The new fragrance masterbrand from Karl Lagerfeld was unveiled last week in Paris |
“I love perfume,” Lagerfeld explained. “I have worked with fragrances in the past and I’m thrilled to be launching new ones again today. I love women’s fragrances and I love men’s fragrances. They make life more beautiful. Perfume is like fashion for the nose.”
He added: “[But] today’s fashion is no longer simply about clothing. It is about the whole package – not just accessories or glasses, but fragrances, too. It is important for a brand to have its own signature perfume. A fragrance is as important as a piece of clothing.”
The new collection comprises a pair of fragrances: one for women and one for men. Karl Lagerfeld edp for women (available as a 25ml, 45ml and 85ml) was composed by Christine Nagel and Serge Majoullier. The green floral juice includes contrasting notes of lemon and peach, atop a floral heart of rose, magnolia and plumeria. Musk, amber and wood feature in the dry-down.
Karl Lagerfeld edt for men (available as a 30ml, 50ml and 100ml), composed by Jean-Christophe Hérault, incorporates notes of fern, lavender, mandarin zest, apple and violet. The base blends sandalwood and amber.
Of the packaging, Lagerfeld explained: “The bottle’s aesthetic is both high-tech and classic. I think now is the right time for it. A touch of high tech and a touch of classic glass for an exquisitely-formed bottle.”
The women’s edp uses clear glass; the men’s edt is black. Both feature the sharp lines that Lagerfeld’s tailoring is known for, and are stamped on the side in silver with the designer’s name. A large metal ring sits beneath the bottle caps, which are engraved with Lagerfeld’s silhouette. The outer cartons are embossed and coloured white for the women’s fragrance and black for the men.
The fragrance faces are Kati Neischer and Baptiste Giabiconi. Lagerfeld, an accomplished photographer, shot the campaign visual. The two models are shown embracing, their torsos bare and entwined. Neischer wears a pair of the studded gloves that Lagerfeld is seldom seen without.
“I believe that perfume should be something highly sensual,” the designer remarked. “I wanted the photo to reflect this idea. You do not wear a perfume only to smell nice, but because you want to feel handsome or beautiful.”
A new “language” has been created to complement the new launch. Inspired by emoticons, it aims to describe the world of the Lagerfeld brand: his silhouette with glasses and ponytail, his famous shirt collar, an animé version of his face with various facial expressions, and of course his gloved hands.
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