International & Travel Retail Consultants (ITRC), together with Aditek Distribution, has signed an agreement with aRcj Distribution to launch MiLi-branded smart tracking devices across selected global markets, including the UK and Brazil.
This collaboration brings together the Chinese consumer tech brand’s design and manufacturing expertise, aRcj’s global distribution network, Aditek’s logistics and product support, and ITRC’s global brand strategy.
MiLi noted its support for the collaborative initiative to distribute its latest tracking technology to consumers worldwide.
Established in 2003, MiLi has grown into a recognised brand in smart tracking and mobile-lifestyle technology, developing products that keep consumers connected to their essentials.
MiLi’s portfolio features compact Bluetooth trackers compatible with Apple Find My and Android Find Hub, offering high performance in a sleek design for lifestyle and travel retail markets.
Specialising in international logistics, sourcing and distribution, aRcj Distribution delivers full-service solutions spanning the UK to Brazil, making it an ideal channel for MiLi’s smart-tracking products in these regions and select travel retail networks.
MiLi CEO Harry Zhu commented: “This is a game-changer for the Bluetooth tracker market. For the first time, users don’t have to worry about which tracking system their device supports. MiTag Duo works with both Apple Find My and Android Find Hub, offering a simple, seamless experience for everyone.”
aRcj Distribution Limited Managing Director Rob Penn said, “We’re very excited to partner with MiLi to introduce their category-leading smart tracking devices across our core markets.
“This partnership combines MiLi’s innovative technology with aRcj’s market knowledge and distribution strength, and we’re confident that the brand will find great success in both domestic and travel retail environments.”
Aditek Distribution Managing Director John Stefanou added, “MiLi has built an impressive global reputation for quality and innovation in connected technology.
“By joining forces with aRcj and ITRC, we are well-positioned to expand MiLi’s presence into key markets where consumers value smart and reliable travel tech solutions. It’s a great example of how strategic collaboration can drive growth for everyone involved.”
International & Travel Retail Consultants President Rob Robertaccio said, “This agreement represents what ITRC does best – connecting innovative brands with capable distribution partners to build sustainable growth through global partnerships.
“aRcj, MiLi and Aditek each bring distinct strengths to the table, and together they form a powerful alliance for the expansion of smart tracking technology in select GTR markets.” ✈
