UAE. Interparfums has partnered with Dubai Duty Free for a takeover showcasing the Roberto Cavalli Serpentine fragrance at Dubai International Airport (DXB).
The campaign is running from 29 May to 31 July exclusively with Dubai Duty Free. Roberto Cavalli Serpentine is being showcased across 13 locations at DXB, including two pop-ups in Concourse B until 12 June.
The animations invite travellers to explore the scent through fragrance discovery sampling and interactive experiences, such as Serpentine-inspired henna tattoos and a fortune wheel offering branded giveaways.
Roberto Cavalli Serpentine is the brand’s latest feminine fragrance, inspired by one of its signature motifs – the serpent. The scent embodies strength, sensuality and inner power, the brand said.
The floral, woody and amber perfume was created by Mane Senior Perfumers Gino Percontino, Ralf Schwiege and Patricia Choux. Their brief was to create a scent that was “opulent yet sensual as it wraps around the body”.
It opens with bergamot and blackcurrant top notes and a rich floral heart of Jasmine Sambac, magnolia, lavender and golden saffron. It settles into a lingering base of vanilla, patchouli and a second-skin accord.
The fragrance bottle features a gold serpent wrapped around a white flacon, with the 100ml edition offering a detachable snake bracelet – bridging the worlds of Roberto Cavalli high fashion and fine fragrance.
The campaign, fronted by supermodel Natasha Poly and shot by Swiss/Italian fashion photography duo Luigi Murenu and Iango Henzi (known as Luigi & Iango), underscores the Serpentine woman’s seductive identity.
Roberto Cavalli Serpentine is available in 30ml, 50ml and 100ml formats. ✈
