Skincare is the fastest-growing area and a key sales driver, particularly in China, for travel retail’s biggest category perfumes & cosmetics.
At the Global Beauty Plaza, The Estée Lauder Companies is bringing its powerful skincare portfolio to the fore with dazzling boutiques from Estée Lauder, La Mer, Clinique, Origins, Darphin and Lab Series. The stores offer an exciting array of spa services and tech-driven skincare treatments as well as some of The Estée Lauder Companies’ most exciting breakthroughs in skin science. They also feature a diverse range of travel retail exclusives and artist collaborations.
Estée Lauder is the flagship brand of The Estée Lauder Companies. Founded by Estée Lauder, one of the world’s pioneering female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare, makeup products and fragrances – all infused with a deep understanding of women’s needs and desires.
The new Estée Lauder store within the spectacular new Block C at the China Duty Free Group-run cdf Sanya International Duty Free Shopping Complex is the brand’s latest global flagship and its first multi-level experiential store. The store concept and design provide the ultimate elevated (in more ways than one) Estée Lauder experience for travelling consumers as they embark on a journey to discover the pinnacle of luxury skincare, makeup, fragrance and gifting.
Two full-service facial cabines await customers at the new Estée Lauder Skin Longevity Institute, where they can be treated to high-touch, personalised services including specially developed Age Reversal facial services powered by Skin Longevity Science, with state-of-the-art skin analysis tools and luxury skincare products.
As a leader in science-driven skincare, Estée Lauder has been pioneering skin longevity research for more than 15 years, garnering 29 patents worldwide and presenting at more than 20 scientific conferences to date. Through its research, the brand has developed the exclusive and patented SIRTIVITY-LP technology, which is proven to not only slow, but reverse visible skin ageing.
The Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, powered by SIRTIVITY-LP and Estée Lauder’s key prestige launch of 2023, reveals visible age reversal starting after 14 days of use.
Estée Lauder has also collaborated with Chinese artist Ren Tao Tao to create an exclusive artwork that will be used for standout gifting. The artwork is inspired by the landscapes of Hainan, and allows consumers to bring a little piece of the province back home to share with friends and family.
From anti-ageing to age-reversal
Estée Lauder Senior Vice President and General Manager Travel Retail Worldwide Alice Marvillet talks about Estée Lauder’s prestige Re-Nutriv line, its pioneering Skin Longevity Institute, its mission to transform the conversation from anti-ageing to age-reversal and how this is all coming to life at its elegant duplex store in the Global Beauty Plaza.
Estée Lauder recently announced a new Skin Longevity Institute. What does this mean for the brand and how will it come to life in its global flagship at CDF Haitang Bay’s Beauty Plaza?
Longevity is one of the fastest-growing movements in the beauty and wellness industries, and Estée Lauder has been a pioneer in skin longevity research for more than 15 years. We are well ahead of the current trend and already have the proven technology to reveal visible age reversal. Estée Lauder is leading the new frontier of science-driven luxury skincare, reframing the conversation from anti-ageing to visible age-reversal. It’s about living well and supporting your skin’s peak performance at any age.
Our new global flagship at the Global Beauty Plaza (Block C) will bring to life Estée Lauder’s Skin Longevity platform.
The new Estée Lauder Skin Longevity Institute has two full-service facial cabines, where guests can be treated to high-touch, personalised services, including specially developed Age Reversal facial services powered by Skin Longevity Science, with state-of-the-art skin analysis tools and luxury Re-Nutriv products.
We are excited to bring our expertise in skin longevity science to Chinese consumers while also providing educational opportunities around longevity and what it means to live well at any age.
“We saw an incredible opportunity to elevate the existing brand experience we’d opened originally in 2014, and bring a world-class flagship in this beautiful province”
We know gifting is an important part of the Estée Lauder brand’s history and particularly in Hainan. How will the brand be taking it to the next level with the Haitang Bay store?
It’s true that gifting has always been part of the Estée Lauder brand’s DNA. We know travelling consumers come to Hainan to relax and enjoy all the island has to offer. When they are shopping, consumers are often looking to treat themselves with something special and exclusive that they can’t find at home.
For our Hainan flagship store, we’ve commissioned Chinese artist Rao Tan Tan to develop an exclusive gift wrap inspired by the sea pearls found on the island. Known for her elevated artwork, Rao Tan Tan’s style is a perfect complement to Estée Lauder’s elevated, high-performance skincare and makeup products and signature fragrances.
This is Estée Lauder’s largest flagship store globally and introduces a new store design concept. Why did Estée Lauder choose to make this significant investment in the Global Beauty Plaza?
Hainan is one of the most exciting markets in the world for the travel retail industry and for the Estée Lauder brand. Thanks to China Duty Free Group’s (CDFG) investment in creating the Global Beauty Plaza, we saw an incredible opportunity to elevate the existing brand experience we’d opened originally in 2014, and bring a world-class flagship in this beautiful province and must-visit destination for the travelling Chinese consumer.
We see the province as driving significant growth for luxury beauty, as seen over the past decade. Our incredible teams are committed to continuing to deliver and address the beauty needs of the Chinese consumer by providing the ultimate elevated Estée Lauder experience, from our diverse portfolio of luxury product innovations backed by science and age-reversal skincare treatments to educating and empowering consumers to rethink how they approach their skincare and lifestyle. ✈
