SINGAPORE. Changi Airport Group (CAG) has unveiled a new entertainment offer on popular virtual gaming platform Roblox, marking the airport’s debut in the Metaverse.
CAG said it is the first airport company to create a virtual world on this gaming platform that has over 200 million monthly active users worldwide.
Developed in collaboration with Accenture, the ChangiVerse is a Metaverse representation of Singapore Changi Airport that allows users an immersive tour of the airport, plus access to various games and activities.
It features a range of mini games to emulate the experience such as check-in and baggage claim, and a core game – the Changi Kart racing game. The top racer of the month will have a chance to win a pair of air tickets. This promotion runs until September 2023.
Players can also level up throughout the game and unlock new areas and items, such as ChangiVerse-exclusive wearables for their digital avatar.
CAG Enterprise Digital Ecosystem & Business Division Group Senior Vice President Hung Jean said: “With ChangiVerse, we want to strengthen Changi Airport’s position as more than just a transport node, but a fun and magical destination where memories are created.
“With our customers becoming more digitally savvy and interacting in the digital space, ChangiVerse is also about engaging our customers and serving them better through innovation and experimentation, in line with our belief of customers being at the heart of everything we do.”
Accenture Southeast Asia Market Unit Lead Wee Wei Ng commented: “We are privileged to collaborate with CAG to drive digital-physical convergence through ChangiVerse. By combining digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences, and drive innovation.
“We look forward to exploring new opportunities for CAG to leverage emerging technologies and differentiate themselves in the industry, as they continue to pioneer and provide revolutionary solutions for their customers in this exciting new era.”
This new gaming experience adds to the airport’s extensive list of attractions and entertainment offerings, which include the Jewel Changi Airport (Jewel), the distinctive Changi control tower, outdoor dinosaur display attraction Jurassic Mile, a plane hangar, and more. ✈
