Italian eyewear specialist Safilo Group has renewed its global licensing agreement with Missoni until 2029.
The luxury fashion house has been part of Safilo’s women’s eyewear portfolio since 2020. The collections are inspired by Missoni’s signature textiles and colour palette.
Safilo Group CEO Angelo Trocchia commented: “We are very proud to renew our partnership with Missoni. In only four years of collaboration we have been able to strongly develop the eyewear category, particularly in key European markets and North America.
“This renewal offers us a new and stimulating opportunity to consolidate and broaden our distribution, continuing to work together with the brand.”
Missoni CEO Livio Proli said: “We are glad to announce the renewal of our partnership with Safilo until 2029. The construction of lasting and solid relationships with our partners is, for us, a fundamental priority, as it allows us to develop high-quality projects that can lead to long-term success.
“During these past four years, the significant contribution of the eyewear category has been one of the driving factors of our growth that will further benefit from this agreement in the coming future.” ✈
