Luxury tea company Tea Forté showcased several new collections, including a travel retail exclusive, at the recent TFWA World Exhibition.
The brand’s Passport Collection, exclusive to the travel retail channel, features eight boxes with different cities and places on: New York, London, Hawaii, Paris, Iguazu Falls, St Martin, San Francisco and Seoul.
Boxes include 14 infusers of four different flavours:
Hover over the image with our unique Moodie Magnifier to view Tea Forté’s travel retail exclusive Passport Collection in greater detailOrchid Vanilla – a black tea featuring leaves blended with Madagascar vanilla and shavings of coconut.
Formosa Oolong – an oolong, mountain grown tea which offers a peach finish.
Sencha – a green tea with fresh green vegetal notes and nutty tones.
African Solstice – a herbal tea from South Africa containing caffeine-free rooibos herb, blended with berries, blossoms and sweet vanilla.
Described as a “guilt-free, healthy indulgence”, the Chocolat Tea range comprises a Small Heart box which has five infusers and a Large Heart box which comes with 12.
Sweet treat: the Chocolat Collection is described as a “guilt-free, healthy indulgence”Available from January 2016, blends include Chocolate Rose (organic black), Cocoa Coconut (black), Hazelnut Truffle (black), Belgian Mint (herbal) and Swiss Apple (herbal).
Couture, said to be a celebration of fashion and tea, is a limited-edition collection of five teas. Flavours include Darjeeling Quince, Cherry Marzipan, Lemon Sorbetti, Chamomile Citron and Cherry Amour.
Couture will be available from January 2016 in five different sized boxes, including a heart and cup shape.
2015 has seen Tea Forté revamp the entire brand to include new packaging colours and designs, such as embossment detail on the boxes, and a more contemporary logo. More emphasis has also been given to the brand’s signature pyramid tea structure.
C’est chic: Tea Forté’s fashionable Couture rangeThe brand has also recently introduced a ‘Tea-osk’ concept, a fully transportable tea tasting station which offers customers the chance to try various blends in Tea Forté branded cups.
In other news, last month Tea Forté opened a shop-in-shop at Miami International Airport in Newslink’s gourmet Ocean Drive retail area.
Speaking to The Moodie Report in Cannes, Tea Forté VP Global Sales & Travel Retail Moshe Cohen explained the brand’s expansion plans for travel retail and duty free: “We would like to open many more shop-in-shops and eventually our own Tea Forté airport stores. Over the last couple of years we have been testing out duty free and it has become clear that it’s the way we want to go. The channel is a clear focus for the company.”
Cohen added: “Tea Forté is proud of our marriage of innovation, quality and design that has become the provenance of our brand. Our mission is to take the staid legacy of tea to a more contemporary experience in order to continue to define and occupy the upper echelon prominence in the space.”
For further information, please contact Moshe Cohen at: mcohen@teaforte.com.
Left: Tea Forté’s shop-in-shop at Miami International; right: the brand’s transportable ‘tea-osk’
