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Current Master Distiller Jeff Arnett will be available at IAADFS to discuss the series and the history of the group |
Brown-Forman will unveil its new Jack Daniel’s Master Distiller’s collection at the 2012 IAADFS Show in Orlando in March.
Designed to honour Jack Daniel and the six other Master Distillers who have crafted Old No.7 since the whiskey’s 1866 inception in Lynchburg, TN, the new collection will initially be a travel retail exclusive.
Brown-Forman Travel Retail Managing Director Jim Perry, commented: “This will be a terrific addition to the Jack Daniel’s travel retail family in that it pays tribute to the invaluable role that the Jack Daniel’s master distillers have played in perpetuating the quality, essence and appeal of what Jack created some 140 years ago.”
Each year a different Jack Daniel’s Master Distiller will be honored beginning with Jack and ending with current Master Distiller, Jeff Arnett who will be available at IAADFS to discuss the series and the history of the distinguished group as well as answer whiskey-related questions.
The collection is presented in a distinctive gift box bearing the likeness of the master distiller being honored and each bottle will be numbered on the back label with the chronological ranking of the designated individual being recognized on the front label.
The Jack Daniel’s Master Distillers and their tenure are: Jack Daniel 1866 – 1911, Jess Motlow 1911 – 1941, Lem Tolley 1941 – 1964, Jess Gamble 1964 – 1966, Frank Bobo 1966 – 1988, Jimmy Bedford 1988 – 2008 and Jeff Arnett 2008 – present.
Further details on the collection and the launch will be made available in Orlando.
