Jack Daniel’s Tennessee Apple, which was launched in the US travel retail and domestic market in October, will shortly be rolled out in global travel retail.
Gebr. Heinemann will initially list the line extension at its European stores and then at Sydney Airport in June. Other partners in the channel will follow in the months ahead.
Brown-Forman Global Travel Retail Vice President and Marketing Director Aude Bourdier said: “Carrying the Jack Daniel’s name ensures that a product will receive a close look by consumers with an interest in authentic brands with a reputation for the highest quality. American consumers and international visitors gave Jack Daniel’s Tennessee Apple not just a close look but a serious taste test and embraced it to a degree that surpassed even our expectations. Subsequently, the demand for Tennessee Apple has moved on to other international markets and we are taking steps to meet that demand.”
Jack Daniel’s Tennessee Apple is made from Jack Daniel’s Tennessee Whiskey and apple liqueur.
“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients,” said Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.”
