Austrian watchmaker Jacques Lemans has launched the Kevin Costner collection in domestic and travel retail markets worldwide.
The campaign for the Costner Collection will run in magazines produced for Austrian Airlines, Qatar Airlines, Fly Niki and Air Berlin. Jacques Lemans watches are sold on major airlines and in airport shops worldwide.
The company signed the Oscar-winning actor and producer as a marketing partner last November. In addition to marketing the eponymous collection, Costner is also a brand ambassador for Jacques Lemans’ sports and classic collections.
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Jacques Lemans has unveiled the new Kevin Costner collection and campaign, which will run on major European airlines |
Jacques Lemans Founder and CEO Alfred Riedl said: “We are thrilled to welcome Kevin Costner to our company as an image partner. Not only is Kevin a world-famous actor, he is also loved for his genuine and highly credible personality. Costner’s love of sport, family and nature and his lifestyle make him the perfect ambassador for the Jacques Lemans brand.
“We have waited a long time to entrust our watch brand to someone on a global scale. Kevin Costner is the perfect partner for our company.”
Watches from the Kevin Costner collection are priced from €149 to €349, with the exception of the KC-101A model, which retails at €2,000 and features a sapphire glass crystal.
Jacques Lemans watch collections are sold in over 130 countries worldwide.
