Pernod Ricard Irish whiskey brand Jameson is celebrating St Patrick’s Day with a limited edition bottle and special festivities, which are taking place around the world throughout March.
The fifth limited edition bottle, created by Dublin street artist James Earley, is designed to mark Jameson’s #BeOriginal celebrations launching in Dublin and around the world this month.
The #BeOriginal social media campaign, running at New York JFK Airport, London Gatwick, London Heathrow and Frankfurt Airport, offers travellers the opportunity to win a trip to Dublin to experience an “original” St Patrick’s Day in 2017. To be entered into the competition, travellers need to upload a picture of themselves celebrating St Patrick’s Day to Facebook, Twitter or Instagram using the hashtag #BeOriginalJFK, #BeOriginalLGW, #BeOriginalLHR or #BeOriginalFRA. A copy of their photo will also be printed as a postcard to take away as a keepsake.
 |
 |
Hover over the image with our unique Moodie Magnifier to view the Jameson St Patrick’s Day Limited Edition in greater detail |
The winner will visit Dublin to experience the world of Jameson on St Patrick’s Day 2017. Hosted by Jameson in its spiritual home city, the three-day celebration will include a journey through underground Dublin from a local’s perspective and the Bow Street Sessions 2017 gig, featuring internationally-known talent such as Kodaline, Little Hours and July Talk.
Jameson St Patrick’s Day Limited Edition bottle (priced at €24 or local equivalent) and the #BeOriginal campaign will be activated for a limited time only at selected travel retail channels.
Pernod Ricard Travel Retail Europe Brand Manager Adriana Perez commented: “St Patrick’s Day is all about celebrating the exuberant attitude of the Irish people. We’re really excited to offer the Jameson St Patrick’s Day Limited Edition bottle to passengers at European airports to take away as a signifier of their travels, as well as delivering an engaging brand experience with #BeOriginal.”
