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Heathrow Airport is crucial to JCDecaux’s UK business (Pictured is one of its sites at Terminal 3) |
UK. Leading outdoor advertising group JCDecaux has captured an eight-year contract with BAA, covering Heathrow Airport, Heathrow Express, plus Aberdeen, Edinburgh and Glasgow airports. The award followed a competitive tender. JCDecaux was the incumbent advertising concessionaire across all BAA locations. For a full list of the winners, click here.
The contract cements JCDecaux’s position as one of the market leaders in airport advertising, and its portfolio includes seven of the world’s top airport hubs: London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing. JCDecaux currently operates advertising concessions in 163 airports worldwide, providing advertisers with a potential audience of 1.1 billion passengers a year.
JCDecaux Airport UK Managing Director Julie France said: “This is a great win and we are delighted to have the opportunity to build on our established partnership with BAA. It will give our clients access to the most significant airports in the UK. Heathrow and Heathrow Express will cement our position as the number one choice to reach the premium international traveller. Our Scottish airports will play a key role as global gateways and are an intrinsic part of the local media marketplace.
“Our offer focused on innovation, including the expansion of digital and the application of near-field marketing technology and augmented reality concepts. The contract comes at an exciting time for UK airports with the Olympics in July 2012.”
BAA Heathrow Commercial Services Director Hugh Fenn said: “BAA and JCDecaux Airport have had a highly successful partnership for many years and this relationship has seen the development of an extensive media estate across BAA. Our renewed partnership will continue to focus on improving the customer experience through the use of new technology, providing increasingly flexible opportunities for our media partners and further enhancing the digital estate.”
