FRANCE. JCDecaux has expanded its programmatic Digital Out of Home (DOOH) solution across street, transport and retail touchpoints to deliver an end-to-end solution for worldwide campaigns.
The enhanced services extend JCDecaux’s innovative airport programmatic platform launched in 2024, enabling brands to connect with audiences throughout their journey via the company’s worldwide network.
By combining global reach with programmatic expertise, this solution offers a single platform for targeted, dynamic and impactful campaigns.
It encompasses:
- Comprehensive coverage across airports, streets, transport hubs and retail environments via a network of over 30,000 premium digital screens
- Instant, real-time and seamless activation of campaigns in over 35 markets
- Fully programmatic, data-driven and measurable campaigns
As part of the JCDecaux AdTech suite, these ads can be activated exclusively through the VIOOH Supply-Side Platform (SSP) and accessed via more than 55 integrated Demand-Side Platforms (DSPs), including Displayce.
JCDecaux underscores the launch as a step forward in its AdTech strategy, introducing a first-of-its-kind Out of Home solution and enhancing digital infrastructure to enable simpler, data-driven storytelling worldwide.
DOOH media continues to drive growth, supported by strong programmatic revenue growth as advertisers shift toward programmatic buying.
JCDecaux France DOOH & Programmatic Sales Director & Global JCDecaux International Programmatic Council Chairman Clément Lion said, “By bridging all physical environments within a unified digital framework, we offer advertisers unprecedented access to global audiences, bringing to brands worldwide outdoor advertising that is both more accessible and more impactful.
“This ensures the right message is delivered at the right place and time.”
JCDecaux UK Co-Chief Executive Officer & Global JCDecaux Sales & Marketing Committee Chairman Dallas Wiles added: “We believe global storytelling should be simple. This initiative reflects our commitment to excellence by removing barriers to global OOH media, offering a streamlined and efficient way to connect with consumers everywhere.”
JCDecaux Chairman of the Executive Board and Co-Chief Executive Officer Jean-François Decaux commented, “By introducing the world’s first truly global programmatic DOOH media solution, we are taking a major step forward in making Out of Home even more flexible, accountable and easy to buy for our clients.
“Building on the rapid digitisation of our portfolio in key markets such as the UK and Brazil, and the strong development of programmatic in Germany, this innovation demonstrates our ability to combine the power of our premium assets with data and technology to deliver more effective, brand‑safe and measurable campaigns at scale.” ✈
