Fashion jewellery manufacturer and distributor JCI Jewellery has launched a new range of Aeon Shamballa bracelets. Exclusive to travel retail, the Shamballa Bracelets come in a variety of styles and are priced at £16-20.
Shamballa bracelets, inspired by the ancient traditions of Buddhism and Tibetan meditation and yoga, have become one of the most popular jewellery styles, retailing on domestic markets at prices of up to £140 or more, JCI said.
The Aeon bracelets are available in a range of white or black crystal cubic zirconia and pearlised balls, either in blocked or alternating patterns, with adjustable pull fastenings.
“We’ve introduced a much more affordable fashion version of the Shamballa, which is every bit as attractive and wearable as far higher priced versions on the High Street,” said JCI Jewellery Managing Director Chris Campbell. “Even at £20 or less the bracelets offer excellent quality and are guaranteed for 12 months against defects in workmanship.”
JCI Jewellery consultant Jeannie Archer (JA Associates) has cited positive response from airlines, with the white crystal and grey pearl alternating design particularly popular. “We believe this range has huge potential inflight, attractive to passengers of all ages, and perfect as an impulse buy for self-purchase or as a gift.”
With gifting in mind, the bracelets are available either in a white window box with the Aeon logo or in a soft organza pouch, designed to save bar space.
For enquiries, contact:
• Chris Campbell, JCI Jewellery, Tel: +44 (0) 28 867 67977. Fax: +44 (0) 28 867 66090. E-mail: chris@jcijewellery.com
• Jeannie Archer, JA Associates, Tel: +44 (0)1 252 783007. Fax: +44 (0)1252 781007. E-mail: jaassociatesinc@aol.com
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Exclusive to travel retail, the Shamballa Bracelets by Aeon, which are inspired by the ancient traditions of Buddhism and Tibetan meditation and yoga, come in a variety of styles and are priced at £16-20 | |
