CHINA/INTERNATIONAL. JD.com (also known as JINGDONG) has revealed details of its Singles Day Grand Promotion, set to kick off at 8pm on Monday (14 October).
Hosted annually by China’s largest ecommerce sites, the eagerly awaited shopping festival marks the ‘double 11 date’, 11 November. It has evolved into a week-long shopping extravaganza in (and now beyond) China and is seen as an important indicator of consumer confidence.
This year’s JD.com Single’s Day event will offer consumers an enhanced shopping experience, featuring deals, a selection of 1 billion new products and improved customer services.
Following the success of JD’s mid-year JD618 Grand Promotion, the shopping campaign focuses on the theme of ‘Affordability and Quality.’
The event will feature major discounts on popular brands, cross-store coupons and daily subsidies of CNY60 (US$8), making premium products available at competitive prices.
From 14 October to 11 November, the campaign will showcase daily product launches for JD.com’s more than 600 million users. Highlights include flagship releases of the latest smartphones and “generous” trade-in incentives to encourage device upgrades.
As part of the campaign, JD is hosting special promotional events such as Super Days, allowing customers to access flash sales with prices starting as low as CNY1 (US$0.14). During this month-long promotion, shoppers can also benefit from free delivery on orders over CNY9.9 (US$1.40), with exclusive discounts available for JD Plus members.
Livestream shopping events will present special opportunities for consumers to explore and purchase products in real-time.
The promotion will feature over 100 premier customer services to elevate the shopping experience. One highlight is the ‘one order for three tries’ feature in the apparel category, which allows shoppers to order three items in different sizes or colours, keep the best fit and return the others for free.
In the home appliances category, JD is expanding its one-stop trade-in service nationwide. The enhanced service will now cover delivery, installation, dismantling and recycling for a broader range of products, including TVs, refrigerators, lighting, toilets and more.
In addition to JD’s signature same-day or next-day delivery service, the JD NOW on-demand retail service has partnered with over 600,000 physical stores across China to provide instant delivery, with delivery times as fast as nine minutes.
JD’s cross-border Global Sales service will also make Singles Day offers available to customers in Singapore, the USA, Japan and other countries, offering various shipping options by air or sea to accommodate international shoppers.
For customers across Europe, JD’s omnichannel retail brand ochama has been added to the Singles Day sale, providing doorstep delivery in 24 European countries. ✈
