Jean-Charles Brosseau sets sights on new market openings

Jean-Charles Brosseau’s flaghip Ombre Rose scent

FRANCE. French fragrance house Jean-Charles Brosseau presented its key fragrance lines, including its flagship Ombre Rose, at last month’s IAADFS Duty Free Show of the Americas.

“We have some novelties in the pipeline, which we have shown just to distributors at this stage,” General Manager Benoît Brosseau told The Moodie Report. “The early feedback has all been very positive. The official launch will take place in the second half.”

A key strategic goal of the company is to open up markets in central and South America. “We are very well established in North America,” noted Brosseau, “but would like to expand our presence in the [wider Americas] region.

“We are in the process of finding distributors for the domestic market, which will subsequently allow us to open up the travel retail channel, step by step.”

In addition to Ombre Rose, the company’s portfolio features Fleurs d’Ombre, a quintet of feminine fragrances, and Collection Homme, a trio of men’s scents.

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