CHINA. Jessica’s Secret, China Merchants Securities, and law firm Jincheng Tongda & Neal have launched Oriental Travel Retail Observer (OTRO), claimed to be a first for China’s travel retail industry in presenting regular industry research, big data analysis, Chinese consumer surveys, and legal opinions.
“We will strive to act as a neutral third party, to present the industry situation and development, and the industry dynamics in the Chinese market,” OTRO said.
“We believe that the understanding of Chinese market, the behaviour habits of Chinese users, as well as the unique economic and political environment in China will be our greatest advantage, so as to help you to understand the Chinese market better and more effectively.”
To access the latest Jessica’s Secret Index, click here. The Jessica’s Secret Index provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
