SINGAPORE. Coty Travel Retail has partnered with The Shilla Duty Free for the Asia Pacific channel debut of Jil Sander at Changi Airport.
The launch is supported by immersive retailtainment experiences in terminals 1 and 3, inviting travellers to explore the Olfactory Series 1.
Opened on 28 November, the T3 pop-up runs until 23 December, while a backwall in T1 provides a dedicated space to experience Jil Sander’s fragrances.
Olfactory Series 1 marks the brand’s first premium fragrance range with Coty, combining botanical and technological expertise to develop six minimalist formulas that echo the brand’s design philosophy.
The activation features a coffee and matcha cart, with a guided olfactory journey, enabling visitors to discover the collection through sensory prompts, storytelling and personalised scent recommendations.
A dedicated Jil Sander booklet is also available, providing visual cues to help visitors find their ideal scent.
The activation also offers a selection of exclusive minis, discovery sizes and gifting options.
Customers may add bespoke embroidery to their purchases on select dates, creating personalised pouches wrapped in Jil Sander’s signature packaging.
Travellers are encouraged to post ‘Coffee x Scent’ experiences on social media, extending engagement with the brand beyond the airport.
Coty Global Travel Retail Senior Vice President Mette Engell said, “We are so excited to bring Jil Sander to travellers in Asia Pacific, further strengthening the brand’s presence within the global travel retail channel.
“This launch reflects the continued growth of our prestige portfolio in the region and highlights the role travel retail plays in bringing consumers new ways to explore and experience our brands.”
The Shilla Duty Free Singapore Chief Operations Officer Chan Sok Ling added, “The addition of Jil Sander reinforces our dedication to expanding and enriching our luxury fragrance assortment at The Shilla Duty Free.
“With both the presence of the Jil Sander main store in Terminal 1 and the pop-up in Terminal 3 at Changi Airport, Shilla and Coty demonstrate a shared commitment to delivering the exclusivity travellers seek today.
“Offering an elevated experience from one of the most coveted fashion brands further differentiates our portfolio and enhances the selection of premium fragrances we offer travellers.” ✈
