Jo Malone cultivates Red Roses range ahead of Valentine’s Day

Red Roses: Jo Malone’s fragrant bouquet

Jo Malone has extended its Red Roses fragrance collection with three new products, which will be available in travel retail worldwide from February. The scent itself was originally launched on Valentine’s Day, and is traditionally re-promoted each year in the run-up to 14 February.

As its name suggests, the juice is a blend of seven roses, complemented by crushed violet leaves and a hint of lemon.

The new items are the Red Roses Fragrance Chronicleâ„¢, a 250ml Red Roses Bath Oil and a 100g Red Roses Bath Soap.

The Red Roses Fragrance Chronicleâ„¢ is described as a scented story of the Cologne. It also allows consumers to customise the original fragrance with an exclusive trio of accords, which can be spritzed and layered in the manner of Fragrance Combiningâ„¢. The accords are Sweet Lemon, Scarlet Velvet Rose and Honeycomb.

The new Bath Oil and Bath Soap are the latest additions to a comprehensive line of ancillaries that includes a Body Crème, a Hand & Body Lotion, a Hand & Body Wash and a Home Candle.


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