HAINAN, CHINA. Jo Malone London (The Estée Lauder Companies) has partnered with China Duty Free Group (CDFG) for a whimsical pop-up experience at the cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza (Block C) in Haitang Bay.
Running from 1-29 July, the colourful animation brings the spirit of the British seaside to Hainan while showcasing the limited-edition Raspberry Ripple cologne in an immersive setting.
The nostalgic installation invites travellers to experience the joy of a British summer holiday through fragrance, design and interactive elements.
It is dressed in a pastel colour palette and features retro seaside-inspired décor complete with Raspberry Ripple ice cream sculptures, striped awnings, playful seagulls and a Bedford-style ice cream van.
At the heart of the experience is the Raspberry Ripple cologne – a fruity and playful scent reminiscent of raspberry ice cream.
The fragrance offers notes of tart raspberries, redcurrants and soft white musk. At the pop-up, the limited-edition scent is joined by a curated selection of Jo Malone London’s hero colognes, chosen to complement Raspberry Ripple.
Notably, the pop-up features a photo booth where visitors can create personalised postcard selfies, available both digitally and in print. The postcards come with an exclusive Hainan-themed stamp, offering a memorable souvenir for shoppers.
Customers who make a purchase during the activation period can enjoy Jo Malone London’s signature gift-wrapping service and receive themed treats from the Raspberry Ripple range.
In addition, selected purchases come with a scoop of Raspberry Ripple ice cream, served from the on-site vintage Bedford-style ice cream van, rounding out the experience on a sweet note.
“With our CDF Haitang Bay Outpost Raspberry Ripple activation, we want to drive excitement around Jo Malone London by giving travellers the opportunity to truly immerse themselves in the sensory pleasures of a British seaside summer holiday,” said The Estée Lauder Companies Vice President/General Manager, Luxury Fragrances Travel Retail Asia-Pacific Jessica Dong.
“Through engaging touch points, we hope that travellers will share their experience with family and friends.” 🏝️
