Johnnie Walker has continued its collaborative efforts with Porsche Design Studio to create a limited edition offering its Blue Label whisky, exclusively for travel retail.
Porsche has designed a limited edition of the Johnnie Walker Blue Label The Casks Edition whisky, with the bottle and pack featuring a matte silver screen printed footer label designed to recognise its travel retail exclusivity.
Diageo Global Travel and Middle East Marketing Director Steve White said: “Johnnie Walker Blue Label The Casks Edition has been a hugely successful innovation in the super deluxe whisky category of travel retail and it will be given even greater visibility through the partnership with Porsche Design Studio and the Limited Edition Collection.
“The fusion of two modern luxury icons who share international audiences of game-changing individuals is the perfect partnership for global travel. Supported by a range of ground-breaking executions, the Limited Edition Collection will drive awareness and sales both for our brand and for our customers.”
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The limited edition Blue Label is a result of a collaboration with Porsche Design Studio |
The two companies began working together last year when they released a limited range of luxury items, including the Cube, the Chiller and the Mini Cube, as reported.
Their latest product continues with the theme of hand-selected soft touch modern materials, brushed titanium and high-quality matte silver screen print, combined with the distinctive blue and iconic square-shaped bottle and signature slanted label of Johnnie Walker.
Porsche Design Studio Managing Director Roland Heiler said: “A luxury product without design is difficult to imagine. Luxury means superiority in every respect, it means best in class.
“By combining uncompromised functional quality and design driven innovation, we have created a range of luxury products and gifts with genuine, unsurpassed style and substance.”
To support the launch, Johnnie Walker Blue Label has created a ‘Behind the Collection’ video telling the story of the unique partnership with Porsche Design Studio.
| https://youtube.com/watch?v=Y3V1WyrYlxQ%3Frel%3D0 |
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