FRANCE. Canadian fashion brand Joseph Ribkoff is set to showcase its premium collections as it makes its debut at the TFWA World Exhibition in Cannes (Riviera Village, RF8).
Highlighting a blend of high-fashion and practicality in its womenswear, the brand aims to deliver a compelling mix of style, comfort and versatility to the travel retail market.
Designed with the travelling customer in mind, the pieces combine wrinkle-resistant, easy-care fabrics for simple packing and ready-to-wear style.
Joseph Ribkoff delivers inclusive, versatile XS to XXL pieces that are lightweight, packable and travel-ready, balancing design, fit and accessible pricing for a diverse global audience.
The brand’s international footprint positions it to engage a wider consumer base through airports, duty-free outlets and cruise ship stores.
Joseph Ribkoff Senior Director Nadine Clour said, “We first exhibited at the TFWA Asia Pacific exhibition in May, which has paved the way for our upcoming launch of a pop-up at Cairns Airport later this year.
“We are thrilled to be attending our first TFWA World Exhibition and seeing what new prospects the event will present our brand.”
Joseph Ribkoff is setting its sights on high-traffic international hubs, building on its established European presence while pursuing growth in the Middle East and Asia.
Clour added: “Our objective is to elevate Joseph Ribkoff’s global visibility and make the brand more accessible to women around the world. As a label trusted for over six decades, we understand the style needs of the modern, international traveller; confident, discerning and always on the move.
“Our collections, known for their elegance, quality and versatility, already resonate with women across continents. Expanding into duty-free retail is a natural evolution, allowing us to connect with our customer in the spaces she frequents most and bring the Joseph Ribkoff experience to her journey.” ✈
