Japan Tobacco International (JTI) presented its new Mild Seven pack design on the last day of the TFWA Asia Pacific exhibition in Singapore last week.
The charcoal filter cigarette brand debuted a major restyling of its pack, which has an asymmetric shape and is textured “to give a feel of sophistication and high quality”, JTI said.
“With this new pack design, we are making a commitment to the Mild Seven brand and to the adult smokers who choose it,” said David Francis, General Manager Worldwide Duty Free Vice President at JTI. “Its elegant and stylish design acknowledges the sophistication of adult smokers who appreciate Mild Seven for its smooth taste and demonstrates our will to maintain and enhance its premium global brand status.”
The new pack design will be available in duty free outlets from June 2012.
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The new pack design has an asymmetric shape and is textured “to give a feel of sophistication and high quality” |
