CHINA. Kering Eyewear has partnered exclusively with China Duty Free Group (CDFG) to introduce Maui Jim in Hainan.
Maui Jim sunglasses with PolarizedPlus2 lenses from the collection ’Ekahi – the first collection designed since the brand joined Kering Eyewear – are available exclusively at CDFG shopping locations in Hainan.
The Kering Eyewear Digital Retail Concept store, located on the second floor of Block C in the cdf Sanya International Duty Free Shopping Complex in Haitang Bay, now features an exclusive Maui Jim experience zone.
The dedicated area features a surf simulator inspired by ’80s arcades, creating an interactive shopping experience. Shoppers can use Maui Jim lenses to view polarised video screens and immerse themselves in the brand’s tropical Hawaiian theme.
Brand ambassadors are at hand to help customers with the simulator. Customers are offered a complimentary gelato cup from the in-store gelato bar with their purchase.
Kering Eyewear Global Head of Centralized Channels Omar Hagi said: “Our partnership with China Duty Free for the exclusive launch of Maui Jim in Hainan is a strategic move that aligns with our broader vision for channel growth.
“This initiative is part of our long-term strategy to enhance our commitment to innovation and dedication to elevating the shopping experience.
“We believe that through well-targeted implementations and with the support of our partners, we can expect tremendous growth.”
Kering Eyewear Head of Global Travel Retail Emanuele Lasagna stated: “I am thrilled with this activation, the result of our strategic partnership with China Duty Free. This collaboration successfully launched Maui Jim in China travel retail, starting with Hainan.
“Together with CDFG, we exclusively introduced the brand on the island, featuring extensive in-store promotions and a unique immersive experience zone that captures the spirit of the Hawaiian lifestyle.
“Our surf simulator lets consumers experience the advanced technology of Maui Jim Polarized Plus2 lenses, allowing them to surf and try to beat their records. Every purchase is complemented with a scoop of Italian gelato, ensuring a luxurious beach experience.”
CDFG Senior Vice President Product Merchant Department & Assistant President Michelle Sun remarked: “CDFG is honoured to announce that, through our partnership with Kering Eyewear, we have successfully launched the exclusive new sunglasses brand Maui Jim at various shopping locations across Hainan Island.
“This exclusive launch underscores our unwavering commitment to introducing premier brands to our esteemed customers.
“Furthermore, the introduction of the ’80s arcade-inspired surf simulator as a retailtainment feature at the Global Beauty Plaza, cdf Sanya International Duty Free Shopping Complex Block C, reinforces our dedication to providing an enhanced and interactive shopping experience.
“We are confident that this initiative will offer our high-end clientele a unique blend of luxury and entertainment, meeting their expectations.” ✈
