INTERNATIONAL. Luxury eyewear group Kering Eyewear has unveiled travel retail-exclusive Monogram frames from Saint Laurent. This Fall/Winter 2023 piece marks the fifth Saint Laurent eyewear edition exclusively available with DFS.
It will be rolled out across all of the brand’s travel retail locations in DFS from 1 November, supported by a dedicated campaign visual.
The Monogram frame is characterised by an oval front and drop-shaped temples with the YSL logo. The style features a shiny black frame and grey polarised lenses.
In a recent interview with The Moodie Davitt Report Brands Director Hannah Tan-Gillies, Kering Eyewear Head of Global Travel Retail Emanuele Lasagna shed light on the importance of offering travel retail-exclusives and its significance for the Kering Eyewear portfolio.
Lasagna said: “Travel retail will always have a central role at Kering Eyewear. We are committed to investing in developing this important channel considering all the aspects of the business, from consumer needs to retailer expectation.
“In the sunglasses category, we were the first in the industry to introduce such strong travel retail-exclusive campaigns and projects. Now it is time to innovate again. We are changing the way we perceive and offer exclusivity, tailoring our offers to best suit different consumer demographics.”
Kering Eyewear had introduced Saint Laurent’s first travel retail-exclusive campaign in 2019, revealing two lens colours for the brand’s monogram aviator and square framed styles.
In November last year, Kering Eyewear launched the fourth DFS-exclusive style from Saint Laurent. The lightweight sunglasses were inspired by a popular Saint Laurent style featuring a soft cat-eye shape in shiny black acetate frames with gradient lenses. ✈
