Kering Eyewear has revealed new travel retail-exclusive styles from Gucci Eyewear. The styles are set to launch in May and will be available in selected top travel retail stores until September.
The two designs include a men’s pilot frame and a women’s oversized square style. The sunglasses combine vintage allure with contemporary appeal and reinterpret Gucci’s house codes.
The men’s style features a gold plaque on the temples with gold Gucci lettering. The women’s style is adorned with a functional hinged interlocking G logo.
To promote the launch, Kering Eyewear is rolling out an exclusive retailtainment experience and dedicated in-store visuals in selected travel retail locations as part of Gucci Eyewear’s channel-oriented strategy. ✈
