Kering Eyewear has launched the Gucci Global Travel Retail eyewear campaign featuring two sunglasses designed for the travel retail market. The visuals, set against the Milan cityscape, capture the essence of urban living.
One is a squared cat-eye frame with Gucci’s signature Double G logo on the temples, while the second pair has a geometric cat-eye shape with bold temples and a macro Double G logo.
The dedicated visual is part of the spring/summer 2024 eyewear campaign, envisioned by Creative Director Sabato De Sarno.
It will run through September at various travel retail locations as part of Gucci Eyewear’s channel-oriented strategy. Select boutiques will also offer an exclusive retailtainment experience for customers. ✈
