Kinetic launches survey to help shape future high-traffic commercial contract strategies

THE NETHERLANDS/INTERNATIONAL. High-traffic location and airport specialist Kinetic Consultancy has launched a short survey designed to extract an expert view on the future of commercial contracts.

Kinetic said it will use the insights gained from the research to support future-proof strategies and tactics for landlords and retailers.

Kinetic’s survey focuses on the issues surrounding the commercial contracts related to high-traffic areas, such as those found in airport retail (Pictured: World Duty Free, Heathrow Airport T5)

The consultancy observed that the COVID-19 pandemic has upended the way people buy, with online retail soaring as high street shops and malls struggle. This, it said, has led to commercial leaders pondering to what extent and how changing shopping behaviour will impact the future of commercial/retail contracts for high-traffic locations such as airports, public transport, meetings/conference centres and city/shopping centres.

The survey – which can be completed here – is designed to generate insights in tackling questions surrounding these themes and can be completed in a maximum of one minute.

Martijn Steur: “We have found that a broad approach on insight generation is beneficial for those operating in our industry”

Kinetic Consultancy Managing Director Martijn Steur said: “Airports, shopping malls, mix-use real-estate, rail and other so called high-traffic locations have very similar business dynamics. We have found that a broad approach on insight generation is beneficial for those operating in our industry.

“In our recent conversations with several airport industry leaders we’ve learned that there is increased insecurity about the future of commercial retail contracts and thus a need for insights on what and how they may change.

“We have a partnership approach, which means that we are keen to play our part in understanding and supporting our relations as well as the broader airport and non-aeronautical community.”


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