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Kipling and King Power already operate a store at Changi T2, which opened recently |
SINGAPORE. King Power International, a subsidiary of King Power Group (Hong Kong), will operate a dual brand store featuring Kipling and Eastpak at Singapore Changi Airport T1 from April.
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“The store is a new concept, and it will be interesting to have this at this very important location.“ |
Sunil Tuli Managing Director King Power (Duty Free & Travel Retail) |
As reported, the company won a number of mid-price fashion concessions at the location, extending its presence at the key Asian gateway.
The outlet, described as “a new retail concept for Changi Airport,” will showcase a new Kipling design (by agency Uxus) and an updated Eastpak concept representing its brand identity.
The store lies in the newly refurbished T1 Departure/Transit Lounge West (T1 was the subject of a special book published last year by The Moodie Report). T1 is described as Changi’s most modern and efficient terminal. “As such,” said King Power, “the reopening presents a great opportunity for both [brands] to occupy prime real estate at the gateway to Asia.”
King Power (Duty Free & Travel Retail) Managing Director Sunil Tuli said: “It’s very exciting working with Kipling and Eastpak. We opened a Kipling store in Terminal 2 last month, and are very happy with the results, and are really looking forward to this new opening. The store is a new concept, and it will be interesting to have this at this very important location.”
Ralph Bou Nader, Head of Travel Retail at VF Corporation (owner of Kipling) added: “We are really excited to be a part of this innovative retail project. We feel this is an important opportunity for the two brands to adopt an even more prominent position in the world of travel.
“We are sure that Eastpak and Kipling’s wide range of smart, stylish and highly functional travel items will inspire thousands of passing passengers at the revamped T1.”
The contract for this concession begins on 11 April and runs for three years.
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Ralph Bou Nader: This opening represents “an important opportunity” |
