Korean Air reveals top brands by category for July – 12/08/08

A recent front cover from one of Korean Air’s unique limited-edition inflight duty free magazines

SOUTH KOREA. Korean Air, the world’s leading inflight retailer, has revealed its leading brands by category for July.

The figures highlight the key strength of perennial Korean favourite Ballantine’s, the remarkable strength of Inniskillin Icewine and the strong recent showing of Estée Lauder onboard the Korean national carrier.

Korean Air generated inflight sales of over US$200 million last year.

After a first-quarter sale gain of +5.4% year-on-year, the carrier is on schedule to break that record in 2008, despite the current market slowing of traffic growth.

Here are the leading brands (by turnover) for the key categories.

Blended whiskies (Top 3 out of 4 brands)

1. Ballantine’s
2. Royal Salute
3. Johnnie Walker

Other liquor (Top 5 out of 16 brands)

1. Inniskillin
2. Rémy Martin
3. Camus
4. Glenfiddich
5. The Macallan

Cosmetics (Top 5 out of 34 brands)

1. Estée Lauder
2. Christian Dior
3. SK-II
4. Lancôme
5. Guerlain

Fragrances (Top 3 out of 9 brands)

1. Bvlgari
2. Chanel
3. Christian Dior

Confectionery (Top 3 out of 7 brands)

1. Hawaiian Sun
2. Hawaiian Host
3. Godiva

Accessories (Top 5 out of 47 brands)

1. Swarovski
2. Bang & Olufsen
3. Mikimoto
4. Iriver
5. Hot Diamonds

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