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SWITZERLAND. Kraft Foods World Travel Retail (KFWTR) has announced that its integration with Cadbury International Travel Retail is “progressing well”.
KFWTR said in a statement: “The teams remain focused on bringing together the key strengths and capabilities of the two companies, enabling the combined entity to provide the “˜best of both’ to its valued business partners in the channel.”
The teams will showcase their combined portfolio and meet with business partners at the shared KFWTR booth (Stand number: Riviera Village RG5) at the upcoming TFWA World Exhibition in Cannes.
Andreas Fehr, Managing Director of the new combined global travel retail organisation, added: “This integration effectively creates a “˜one-stop shop’ for our trade partners. It brings together our research on key shopper insights, which we think is invaluable in understanding our consumer, as well as a wide selection of our fabulous global and local brands.”
The KFWTR portfolio includes all key confectionery segments in travel retail, with leading brands in chocolate, chewing gum and sugar.
Many of these brands have a history of more than 100 years, such as Toblerone which was first brought to market in 1908. Cadbury Dairy Milk shares a similarly long history, as does Milka. Chewing gum brands in the portfolio include Trident, hailed as the first gum in space (1964), while the sugar segment includes Bassett’s, which dates back to 1842.
Fehr continued: “We are all extremely excited about the opportunities that await our combined business. Our product portfolio is incredibly strong and diverse, giving our trade partners a multitude of brands with which to grow their confectionery business.
“The good performance of confectionery in a difficult climate is encouraging and we will continue to provide innovative products and merchandising solutions to make sure consumers continue to enjoy and delight in our brands.”
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