 |
Nicole Hatt |
Kraft Foods World Travel Retail (KFWTR) has restructured its marketing team and promoted Nicole Hatt and Anna Szentivanyi to new roles with added responsibility.
KFWTR Marketing Manager Natalia Sanz, who has led the marketing function over the last six years, has been promoted to a new position. Commenting on Sanz’s contribution, KFWTR Managing Director Andreas Fehr said: “[Natalia Sanz] has grown this function and the marketing team to a stage where we are able to hand over her legacy and begin a new era in our marketing history.”
Fehr added: “At KFWTR we believe that we can be successful only if we provide best-in-class brand programmes and if we collaborate strongly with our industry partners to strategically shape the [confectionery] category’s future. In order to achieve both of these goals to the best of our ability, we have made the decision to split the marketing function into two separate entities: Category Marketing and Customer Marketing.”
Senior Brand Manager Chocolate Nicole Hatt has been promoted to Manager Category Marketing WTR, while Category Development Manager Anna Szentivanyi has been promoted to Manager Customer Marketing WTR.
Described as “strong internal talents who are both capable and eager to take on new roles with added responsibility”, both Hatt and Szentivanyi bring over ten years of international marketing experience. They will report directly to Fehr.
Hatt joined Kraft Foods in December 2009 as Senior Brand Manager Toblerone. She has been responsible for the appearance of the brand in the travel retail channel for the last two years and has introduced various Toblerone NPDs, managed promotional executions and been in charge of major brand projects, such as the implementation of the Mobile Shop at Zürich Airport. For the last six months she has managed the overall chocolate team within WTR. Together with the team, she was also responsible for the company’s three leading chocolate brands, Toblerone, Cadbury and Milka, as well as Daim, Côte D’Or, Freia, Marabou and Mirabell.
 |
Anna Szentivanyi |
Hatt gained extensive marketing experience during eight years with British American Tobacco (BAT), with the majority of that time spent in travel retail. Her roles included Category Management Development Executive, Brand Operations Manager responsible for the Kent and Vogue brands, and Account Manager covering the areas of Germany, Austria & Nordic Travel Retail. She was also heavily involved in the integration of the House of Prince business into BAT, where she was the project leader for the travel retail channel within the wider project.
“Nicole proved her talent in marketing and sales functions at British American Tobacco and joined KFWTR with strong travel retail market knowledge to take control of our iconic confectionery brand, Toblerone, and, later, the entire chocolate category,” said Fehr. “I am certain that Nicole’s creativity and strong ability to focus the category marketing team will drive outstanding innovations and engaging promotions to bring our brands to life on the market.”
Szentivanyi joined Cadbury International Travel Retail in August 2008 as Senior Brand Manager in the UK, where she led overall marketing projects in strategy, insight and communication and managed leading brands such as Cadbury, Cadbury Luxury Selection, Bassett’s and Trident. She developed a strong belief in the importance of understanding travel retail shoppers’ behaviour as the key to future growth in the confectionery category, and as a result led research programmes across every continent. Her role was critical in the successful integration of Cadbury into Kraft Foods, where she was promoted to Category Development Manager.
Before joining the travel retail world, Szentivanyi worked at Nestlé Purina in Hungary in 2002 while completing her master’s degree. She became the youngest brand manager for the country’s market-leading pet food brand, Darling. Following five years at Nestlé, she moved to the UK and joined Burton’s Foods where, as Group Products Manager, she was responsible for marketing across all export markets (key brands included Maryland, Cadbury Fingers, Cadbury Luxury Cookies, Bertolli).
“Anna, who joined us from Cadbury, proved her strategic skills during our integration process,” said Fehr. “Most recently she has created, in close cooperation with our leadership team, KFWTR’s compelling vision of the confectionery category in travel retail. I have no doubt that with Anna’s sound insight and brand management experience the customer marketing team will more than succeed in bringing our vision to life in-store, and in turn will support our industry partners to grow the total confectionery category together.”
[houseAd3]
