OMAN. Italian confectionery brand Loacker, in partnership with Kreol Travel Retail, has extended its Middle East presence through a listing with Muscat Duty Free at Muscat International Airport.
Kreol Group CEO Lal Arakulath said, “We share a long-standing and trusted relationship with Muscat Duty Free, and we take great pride in introducing innovative and high-quality brands to this market. The launch of Loacker reflects our shared commitment to offering travellers best-in-class global products that elevate the airport shopping experience.”
The launch of Loacker at Muscat Airport aligns with the school holidays, offering travellers a taste of its Alpine heritage and Italian-made quality.
Kreol Group Executive Director Kreol Arakulath said, “When we partner with retailers to grow their confectionary category, it is about choosing the right product mix. A strong wafer offer is essential given the volatility that conventional chocolate is going through.”
Muscat Duty Free CEO Renat Rozpravka added, “We are delighted to welcome Loacker to our portfolio at Muscat Duty Free. The brand’s commitment to quality, natural ingredients and consumer trust aligns perfectly with our vision of curating exceptional experiences for our passengers.
“As the travel retail landscape evolves, we continue to invest in brands that bring both value and emotional connection to our customers.”
The roll-out features special offers and sampling throughout the promotional period, with the product range showcased for maximum visibility and shopper convenience.
Muscat Duty Free Chief Commercial Officer Faiz Khan said, “Loacker’s debut at Muscat Duty Free marks a new milestone in expanding the airport’s confectionery offering with globally trusted and wholesome brands that resonate with modern travellers.
“A dedicated activation has been created to showcase Loacker’s bestselling varieties, including the classic Napolitaner, creamy Vanilla, and indulgent Chocolate flavours which are perfect for gifting or enjoying on the go.” ✈
