Kreol Group has signed a distribution agreement with Kellogg Company to represent popular American snack brand Pringles in Middle East travel retail.
The travel retail distributor noted that it will leverage its extensive network and expertise to expand the brand’s presence and visibility across the region.
Kreol Group CEO Lal Arakulath said: “We are delighted to partner with Kellogg Company to distribute Pringles in travel retail. Pringles is a fantastic brand that appeals to travellers of all ages and nationalities. We see a great potential to expand the Pringles footprint and offer travellers more choice and value in the snack category.”
The potato chips brand has become globally popular for its unique shape, taste and crunch, as well as its wide selection of flavours. It is also known for its engaging and innovative marketing campaigns and promotions.
Kellogg Benelux Business Manager Emerging Channels BNLX & Travel Retail/Duty Free Director Jacco Douma and Director AMEA New Channels Gunteshwar Singh added: “We are very pleased to work with Kreol Group as our new travel retail distributor for Pringles in the Middle East. We look forward to working together to grow the Pringles business and delight our consumers.” ✈
