SINGAPORE. Omnichannel retailer KrisShop is celebrating World Environment Day (5 June) by unveiling ‘KrisShop Green’, its new sustainable concept store. The new platform encourages customers to embrace responsible consumption and take steps to reduce their environmental impact.
KrisShop Green underscores the omnichannel retailer’s commitment to environmental sustainability via empowering greener lifestyles. The concept store features over 100 products across 20 brands, curated on five pillars: Clean Beauty, Cruelty-Free, Eco-friendly, Organic and Recyclable. The selection offers a wide range of environmentally conscious brands including all-natural personal care products, sustainably harvested coffees and wines and ethical lifestyle brands.
KrisShop has lowered the minimum spend for free local deliveries from S$100 (US$70) to S$50 (US$35) to support customers staying at home during the COVID-19 crisis.
To further reduce its carbon footprint, KrisShop has also adopted the use of recycled, single-walled craft paper boxes and water-soluble ink for packaging deliveries.
KrisShop Green highlights a commitment to promoting environmental sustainability and conscious consumerism. It is the latest addition to KrisShop’s suite of concept stores launched in response to growing consumer demand for mindful consumption. The omnichannel retailer will be highlighting those concept stores from its Platinum Suite at the Moodie Davitt Virtual Travel Retail Expo in October (see panel below).
KrisShop Chief Executive Officer and ‘Shopkeeper’ Chris Pok (a presenter at the Virtual Travel Retail Expo Knowledge Hub sessions) commented, “The consumers of today are increasingly intent on understanding humanity’s impact on the environment and how they can take steps to protect our planet.
“At KrisShop, we pride ourselves on delivering experiences that resonate with the passion points of shoppers, and KrisShop Green reflects our efforts to meet the soaring demand for products that empower sustainable living.”
KrisShop Green in profile
Clean Beauty: Personal care products made from natural ingredients, complete with a selection of vegan and plant-based offerings. The collection features beauty innovation brands such as Diego dalla Palma and Snow Fox.
Cruelty-Free: Fashion and personal care products manufactured without testing on or harm to animals. The collection features sustainability-driven brands including Banyan Tree and Teaology.
Eco-Friendly: A suite of curated items across categories produced without harm to the environment. The collection features brands that harness sustainable materials and processes such as Humangear, Roll’eat and The Art Faculty.
Organic: Personal care products and liquor produced with ingredients that are free of harmful chemicals, pesticides, and fertilisers. The collection features brands such as Duchessa and Ferraton.
Recyclable: Fashion, personal care products and gifts made with recyclable materials. The collection features Oui & Me’s recycled leather watches and PETA Company of 2019, Save the Duck.
KrisShop is a three-way joint venture between Singapore Airlines (70%), Miami-based travel retailer 3Sixty Duty Free (15%) and ground services provider SATS (15%), formed in March 2018. Last year KrisShop was relaunched as a fully-fledged omnichannel ecommerce and lifestyle portal – a capability that sees it particularly well positioned in a fast-evolving sector landscape.
[Click on the YouTube icon to view the relaunch of KrisShop last year]
KrisShop is a Platinum Partner for The Moodie Davitt Virtual Travel Retail Expo Omnichannel retailer KrisShop last month signed as a Platinum Partner for the Moodie Davitt Virtual Travel Retail Expo, one of the biggest names yet to sign up for the pioneering digital event. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners (Click here to register).
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