Bulgaria’s KT International (KTI) is set to highlight new flavour experiences for its key Corset and The King cigarette brands at the upcoming TFWA World Exhibition in Cannes (Bay Village, Bay 19).
According to KTI CEO Executive Assistant Milena Stoyanova, the development of new flavour experiences is in line with the company’s strategy to deliver innovative, consumer-relevant products. The newcomers to The Corset and The King offer also target an increasing demand for flavoured cigarettes, especially in Asia and the Middle East.
Developed and produced in the European Union, the new products conform to European and international quality standards to offer consumers a sensory experience combining aromatic blends with a burst of flavours.
The superslims Corset Fusion Flair is presented in the brand’s signature shellpack format. Bold in flavour and colour, the range offers an aromatic blend in a cigarillo-style stick design and is available in three capsule options: Golden Touch/Mango, Summer Scent/Watermelon and Red Velvet/Cherry.
KTI’s The King Chocolate Fusion features a brown paper cigarette in an eye-catching compact pack, with flavours Melon, Mango, Berry and Mint.
As reported, South Korean tobacco specialist KT&G Corporation entered an exclusive license agreement with KTI for the manufacturing and distribution of KT&G’s products in Europe earlier this year. ✈
