SOUTH KOREA. South Korean tobacco products company KT&G is introducing new additions to its flagship ESSE brand, as well as its Raison and Bohem brands at the TFWA World Exhibition in September (Stand number: Marine Village S14).
Marking its sixth year of participation at the Cannes show, KT&G continues its commitment to the travel retail channel in its bid to reach out to the more modern and sophisticated urban consumer.
ESSE
KT&G has extended its flagship ESSE superslim cigarette range with the new ESSE Compact Slim and ESSE Aura (flavoured superslims).
ESSE’s target market is composed of trendy smokers in their 20s “who are confident in expressing themselves, have modern sensibilities and desire to be unique and stylish”.
ESSE has been introduced in over 40 countries and has grown rapidly in sales volume and brand awareness, KT&G said. With the market for low-tar cigarettes increasing as a result of a rise in the number of female smokers and a trend towards wellness, KT&G expects the popularity of ESSE to continue growing among global users.
KT&G expects the popularity of its flagship ESSE superslim cigarette brand to continue growing among global usersRAISON
Said to be highly popular among the young generation in South Korea, this king size cigarette brand features drawings of cat silhouettes on its packaging – a symbol of the unique way of thinking and experimental culture of consumers in their early 20s.
Raison aims to provide a cleaner and smoother way of smoking through its dual charcoal filter and herb flavour.
Raison aims to evoke the unique way of thinking and experimental culture of consumers in their early 20sBOHEM
Bohem is made with 30% of premium cigar leaves. Described as having a “sweet and profound” aroma, Bohem is packaged in a vintage-style pack designed to target bohemian-spirited young smokers with chic styles, professional careers and self-confidence.
Bohem is made with 30% of premium cigar leaves and comes in vintage-style packagingFor more information, contact Kelly Song, KT&G Corporation, tel: + 82 2 3404 4823, fax: +82 2 3404 4859, or e-mail: 20050019@ktng.com. Visit www.ktng.com.
