FRANCE. French spirits group La Martiniquaise-Bardinet has partnered with Lagardère Travel Retail to roll out a summer activation for Generous Gin at Aelia Duty Free in Lyon-Saint Exupéry Airport.
The brand experience was launched on 25 June and runs until tomorrow (27 July). It builds on the success of previous activations at Paris Orly and Paris Charles De Gaulle airports featuring the super-premium gin brand.
The Terminal 1 animation features a Haussmann-themed environment, reflecting the brand’s French heritage.
The activation features a tasting bar, offering travellers a taste of Generous Gin through two specially created cocktails, Generous Gin & Tonic (signature drink) and Generous Colin’s.
Generous is made with a distinctive blend of botanicals, including juniper berries, citrus peels and exotic spices, creating what is described as a refreshing and complex taste. ✈
